Pay per Click or PPC is one of the schemes when showing online ads.

Companies pay a fee in order to let their adverts appear on certain sites in order to entice the site’s visitors to click their ads and visit their sites. But how is this achieved when most websites do not require any sort of payment for you to utilize their services? The answer to this is advertisements. iMarketing has the experience, knowledge and expertise to successfully manage your Paid Search Campaigns.Just like the world, money makes the internet go round. Paid Search is very easy to start, BUT is extremely complicated to do well and maximise your returns.

Measurement, Measurement – you can measure and adjust everything.

You have complete control by selecting the keywords and budget.

You are marketing to a chosen audience – you only appear (& spend) IF someone searches for you.

Your target market is searching directly for you – you just need to BE THERE.

This is the simplistic explanation, often there are many PPC campaigns with carefully crafted landing pages to maximise the all-important google quality score. Paid Search can be one of the most cost-effective and scalable forms of performance-based online marketing.

Each time someone clicks on your advertisement you pay (up to your budget).

The advertisement is placed on the right-hand side of the page (see pink area).

When someone searches on that keyword your advertisement is shown on the search engine results page.

Set a daily budget and a maximum cost per click.Select the keyword phrase to bid on (enables you to identify the most qualified customers).Paid Search, also known as “pay per click” (PPC) or “cost per click” advertising (CPC) is targeted advertising on the search engine results pages.

Google adwords ppc